We are asked a lot, “What does Knoxville Graphic House do?” We, of course, always say that we are a 360° creative branding agency and that we can do everything from conceptual designs and marketing to execution and implementation. However, we could talk a person’s ear off about all the things that we do day-in and day-out. So, to break things down more, we will showcase some of the things that we do for one of our client’s business. East Tennessee Pediatric Dentistry has continuously been one of our most exciting clients to work with because we do everything for them from marketing and promotional materials to space designs.
Logo & Logo Elements
What makes a brand? A brand begins with the logo because it is the first thing many people remember about a company. Though we did not create East Tennessee Pediatric Dentistry's logo, we used their original as inspiration for additional icons and designs we create for them that they use on a day-to-day basis. At Knoxville Graphic House, we have just as much fun adding elements to and revamping logos as we do building them from scratch.
We have designed and printed some eye-catching pieces of apparel for ETPD. These shirts have been designed for adults and children. They have showcased on one of their shirts a motto of theirs, "Floss Like a Boss". There are also shirts for the patients that read, "I (tooth heart) My Dentist". Apparel is critical to display a brand. Apparel inspires interest in a companies brand when it is displayed effectively and creatively. It also gives an outlet for loyal customers to share their own personal satisfaction with your company and its brand. Apparel printing at Knoxville Graphic House is done on our direct-to-garment (DTG) printer.
Space Design & Painting
With all these artists in the building, there is no surprise that we like to make all forms of art. We have been able to incorporate our love for space design and painting into East Tennessee Pediatric Dentistry's office. We have produced beautiful works of art on the walls of the waiting room and in the examination rooms. Each room is based on a different skyline from a major city. We did NewYork, Paris, Tokyo, and London to go with the passport theme that ETPD has for the patients. On top of the space designs, KGH also designed and painted corn-hole boards for the kids to play. One may ask, "Why would I need my walls hand designed and painted?" You don't, however, if you are wanting to make your home or businesses space unique and memorable like ETPD wanted, then we are capable of making this happen.
With one of our specialties being in-house printing, we design and print for ETPD: medical history forms, letterhead and envelopes, patient information forms, thank you cards, passports cards, business cards, appointment cards, and office props for families. By keeping us the sole designers and printers, ETPD is able to keep consistency through branding and the design process.
We have had a lot of fun designing and producing some of East Tennessee Pediatric Dentistry's promotional materials. Some of these products are simply for the patients and some of the products are seasonal themed. Some fun promotional materials we have produced for ETPD are: backpacks, "You're the balm" Valentine's Day chapstick and cards, tooth name cards, stickers, informative presentation boards, and are currently working on more projects.
Some days we get to get out of the office and do really exciting projects. For East Tennessee Pediatric Dentistry, we helped produce their biggest marketing tool... The Molar Express. The Molar Express is a side brand to East Tennessee Pediatric Dentistry that. It is a train that ETPD takes to places for kids to ride in and we got to paint it! On top of painting the Molar Express, we also designed: shirts, marketing materials, and the actual train tickets.
Of course, we do other things for out of the office events. For ETPD, we designed the tent, table cloth, and the flag that they fly when they go places for marketing events or expos. We made the tent unique to their brand with playful designs of cartoon teeth on it along with their brand colors and logo. The tent is attention grabbing and fun to reflect the vibrant personality of ETPD's company culture.