At the beginning of every year, Knoxville Graphic House has a meeting where we evaluate our company, ourselves and our goals for the upcoming year. In 2018, we evaluated what was working for us, and what was not in terms of our branding. Our brand didn't seem to fit the vision for company and the direction we were headed. We felt we had outgrown the style of our in-house collateral. Our goal for the next three months was to revamp and revitalize the KGH brand. In this blog, y
Courtney Jernigan, Local Creative Director and Owner, Named in Graphic Design USA’s “People to Watch for 2018” At the beginning of each new year, Graphic Design USA starts fresh by naming hand-picked candidates to a roster of “People to Watch” for the upcoming year. This year, Courtney Jernigan, Creative Director and Owner of Knoxville Graphic House, was among the all-stars of design to be named to the selective list. She was featured alongside Creative Director’s from Mohawk
Although screen printing is a reliable, tried, and tested technique, there are so many advantages to digital textile printing! Here, we’ll highlight some of the most common questions we get about DTG Printing and explain why we love our direct to garment printer so much! Isn’t screen printing more cost effective than DTG? While it is true that screen printing can drive down price with large orders, DTG has its own advantages when it comes to cost. With direct to garment print
Success and hard work go hand in hand. There's just no way around it. The creative team at Knoxville Graphic House has put heart and soul into this past year and it is evident in the awards and accomplishments obtained. KGH was fortunate enough to recently share and celebrate with clients at the annual Open House. Giving away little succulents as a thank you for growing with and supporting KGH. PostModern Spirits, one of their many fun clients, created a special Watermelon Gi
Is it Art or is it Signage? Murals can be considered signs that are regulated by the City. Unfortunately knowing what is "Art" and what is Advertising is not left up to the Artist or the business owner anymore. Disputes between local zoning authorities and owners of murals have become more and more common in recent years. If you are interested in creating a piece of public art on your building you must educate yourself or you could be left with hefty fines and grounds for imm
A client recently asked me to share some insight on Social Media Etiquette to a large group of industry professionals. Of course I jumped at the opportunity. How many of you wonder if you are sharing the right mixture on your social media channels? "It's my personal account, I look hot in that little bikini on that far off beach in Tahiti, no one from work will ever see it!" WRONG.... here's my advice, take it or leave, but read it. What is your Brand? Whether you like it or
Have you ever had an experience that was just too cool, and you had to share? Well, that happened for me last Friday evening. I had the honor of dining with Dr. Monique Wells from Paris, France. And let me say that her presence in Knoxville will be one that I will never forget. As I sat beside her, the Director of the Knoxville Museum of Art - David Butler, and an intimate group of Art House members at Bistro by the Tracks I was quickly reminded why Knoxville is the most amaz
Ever feel like the rat race of managing a business and all of its moving parts can feel a little like those insanely fast repetitive songs of your childhood? You know, the ones that get stuck in your head all day long and you have to turn on Wu Tang at your office to adult for a second. We know how that feels and are here to help! Knoxville Graphic House has shown major growth over the past few years. One contributing factor to this is our ability to manage social media marke
We are asked a lot, “What does Knoxville Graphic House do?” We, of course, always say that we are a 360° creative branding agency and that we can do everything from conceptual designs and marketing to execution and implementation. However, we could talk a person’s ear off about all the things that we do day-in and day-out. So, to break things down more, we will showcase some of the things that we do for one of our client’s business. East Tennessee Pediatric Dentistry has cont
Now that the craze of the newly opened SoKno Taco Cantina in South Knoxville has calmed down, we can talk about some of the different successes of the restaurant. There seems to always be a crowd of people waiting to try the great food and drinks that SoKno has to offer. But, what people are also able to experience is the art that makes up the restaurant. I am not talking about pictures and sculptures; I am talking about the menus, the merchandise, and the logo. Without some